Where is it 2pm right now9/26/2023 Not only will its social impact have an effect on the burgeoning world of online community (ahem, the metaverse) but it will play a substantial role in brand retail. The “social signal” class of Non-Fungible Tokens is one that you’re going to want to study. A year ago, few of us would be able to conceptualize this. ![]() Hegstad’s satirical tweet highlights the levels of FOMO observed around the NFT market. Look at this recent tweet by Shopify App entrepreneur Dennis Hegstad, for instance. ![]() Who needs a Country Club membership to signal upward mobility when your Twitter avatar does that for you. The key ingredient to any social club is FOMO and FOMO is exactly what many consumers feel right now – me included. When 2PM Executive Member and CPG investor Magdalena Kala first explained Bored Ape Yacht Club as a social signal, I balked.
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